Judaism Essay Example

Judaism Paper Judaism Name: Institution: Instructor: We will write a custom essay sample on Judaism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Judaism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Judaism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Course: Date: Section A The three people who have the main covenant are: Noah Abraham Moses Section B Every individual has a social responsibility towards other members of the society. The books of Deuteronomy, Exodus and Numbers give the guidelines that ought to govern man’s social relations. The social themes addressed are like those of equality, compassion, integrity, forgiveness and love. I believe that society has implicit rules that demand coexistence from the members of the society. There are particular pillars that enable the society to exist. These pillars are like those of love, compassion and equality. In my opinion, these pillars are similar to the moral virtues of Judaism. Equality is a core value that will promote harmony in the society. I believe that every individual is equal. This is by the virtue of them being human. Social status should not be the yardstick used to determine how individuals are treated. The moral attitude of Judaism encourages that our acts be governed by equality. The modern day society is dominated by biased attitudes. The wealthy members of the society receive better treatment and services. I believe that they are treated this way because of the influence they have. Integrity in the society is a sign of high levels of morality. The books of Torah talk about lending money to the poor without charging them interest and not hording the wages of a labour. Judaism upholds the virtue of being honest in ones actions. I. believe that these practices are seen as idealistic in the modern society. They are not a reflection of how social relations are governed today. Section C I find that the Jews had very high expectations of the Messiah. According to them, the expected Messiah was to save them from the political oppression that they had been subjected to by the Romans. I, however, feel that too much emphasis was laid on the political aspect of the Messiah. The Jews anticipated a political triumph that would then be justified be morality. This morality was embedded in the moral advancement that the universe would experience in the coming of the Messiah. In forming this kind of expectation, I believe that the Jews painted an idealistic view on the Messiah. The Jews were expecting a leader born in an influential family and one who was wealthy. In my opinion, these perspectives were what made the Messiah to be rejected when He dwelt on earth. I feel that the expectations of the coming Messiah were focused on the physical change that would be marked in his coming. In my opinion, Messianism signifies a period of Spiritual change and that the second coming of t he Messiah will bring about spiritual freedom. Section D I believe that the Sabbath is a day that is dedicated to the worship of God. I know that it is believed that worship should be an everyday affair, but the Sabbath is one day of the week where you isolate yourself and focus on activities that bring give God glory. These activities are like assembling with others to sing hymns, pray and fellowship. I know that the Sabbath is man’s way of emulating God’s rest after the six days of creation. I feel that individuals should take a rest from the normal activities and focus on showing God gratitude to God for His kindness. These normal activities are like carrying out one’s occupational duties, and going to school.

4 great work from home jobs for teachers

4 great work from home jobs for teachers When you think of the day-to-day of a teacher, you likely envision the typical role of getting to school as the sun rises and standing in front of a class all day. All those work-from-home and make your own schedule perks are for other professions- not teachers, right? Not necessarily. Maybe you’ve been in the classroom for years and are looking for something a little more private and one-on-one. Maybe you still love education but family or personal circumstances make it so that the flexibility of working from home is ideal for you. If so, you’ll be thrilled to learn that there are lots of options available. That’s right, you can leverage the skills and experience that you’ve gained while working in the classroom and earn some real money- either extra income on top of your teacher salary or as your primary paycheck, all according to your schedule and needs.Consider the following work from home jobs if you’re a teacher looking to explore ways in whic h you can earn money without having to go beyond your very own front door.TutorYou’re already good at teaching students in the classroom, so why not earn some money doing it outside of class? Consider adding tutoring services to your roster of available work services- you can offer tutoring sessions at your home or online and book appointments that work around your current schedule, which is a huge plus for busy folks. Also, you can focus on the subjects you’re already an expert in, which means no â€Å"learning curve† or additional training is required- you can get started immediately. How’s that for a win-win work situation?Online TeacherThis one’s similar to tutoring in terms of directly leveraging what you already do inside of the classroom to earn a paycheck from the comfort of your own home. The number of institutions offering classes online- in nearly every subject imaginable- seems to grow by leaps and bounds every year, which means that th e demand for experienced and qualified educators will only continue to increase. Are you intrigued by the notion of getting paid to teach online from your home? If so, then this might be a perfect option for you.EditorWhat teacher doesn’t spend a significant amount of their professional time reviewing, editing, and revising their student’s written work? If this sounds familiar, then why not consider making some extra money doing it from home? Editors are paid to carefully read and revise a wide array of written material, from articles and books to blog posts, marketing collateral, and more. Many editors work from their own home computers and have leverage setting their own hours and rates- you can even have control over the types of materials you chose to edit, and once you get some experience under your belt you can specialize and focus in a topic or area of your choosing. If this sounds right up your alley then this just might be the work-from-home employment option that you’re looking for.Blogger/WriterThese days, many of us choose to blog for the fun of it, or because we’re passionate about a subject- but did you know that you can get paid for doing it? That’s right, many companies hire content developers to create original blog content for their sites in an effort to generate clicks and build their audiences. You can help contribute to their efforts and get paid in the process. The range of topics that you could potentially write about is nearly limitless, and you can typically have control over the hours you work. Also, if your content starts generating lots of reader traffic, you can build some real job security and even increase your hourly rate and take-home pay.Are you looking to boost your income with work opportunities that you can do from home? If so, then consider taking advantage of the opportunities mentioned here and you might find yourself with extra money without having to overhaul your life or derail your normal schedule and routine. Good luck!

Creative Paper Essay Example | Topics and Well Written Essays - 500 words

Creative Paper - Essay Example Since people appear to seek religious experiences in order to reduce the emotions of stress and depression, it provides a definite connection between emotion and brain activity. One of the most fundamental needs man has is the need for spirituality or religion; as a result, the more s/he focuses on a particular belief, the more real it becomes because it stimulates certain neural circuits in the brain. I would argue that emotion might function in exactly the same way and may be caused by the stimulation of certain neural circuits in the brain. I have investigated human emotions and it is my conclusion that emotions exist because they develop out of complex neural systems existing in the human brain. Contrary to the arguments that the brain is logical, I would argue that the brain is emotional because the emotion of fear at least, does originate in the brain According to my research which builds upon the research of others, fear in particular, the human body begins to show the external physical signs of fear such as sweaty palms, muscle tension and a queasy stomach even before the individual is consciously aware of fear. This suggests definitively that the emotional response of fear is hard wired into the brain, so that with the onset of the emotion the external symptoms manifest themselves. The proposition that the brain is linked to emotion does not appear to have much merit. Emotions in individuals are so wide ranging; moreover people tend to respond differently to the same kind of events - such as one person responding with fear and another responding with anger to the same incident. Twins tend to respond differently to emotion, even age differently and I believe that there would be greater levels of similarity between individuals in the way they respond to specific events if emotions were hard wired. I would cite the example of damage to the parietal lobe in the brain which causes difficulties with mathematics and language; something which

Vertical and Horizontal Integration Essay Example | Topics and Well Written Essays - 2500 words

Vertical and Horizontal Integration - Essay Example Companies, especially in the technology industry, are continuously reorganizing and restructuring. This is in order to keep their relevance in a field that HP’s CEO cites as ruthless.The technology industry has continuous consumer shifts, new inventions, and these present risks for redundancy. Companies that manufacture hardware in previous years are now acquiring the production of software. Companies that only dealt with software are acquiring hardware production facilities in a bid to stay afloat; this occurred in the case of HP and Google. HP has been, since its inception, manufacturing hardware, but in 2011, it acquired Autonomy, a software maker (Idea 2011). In the case of Google, in has since acquired Motorola, which deals with handset manufacturing (Blodget 2011). Other industries seem to be inclined to this restructuring. For example in the fashion industry, due to strict employment law and labor intensive nature of the apparel industry, companies had shifted to offsho re production in a bid to diminish costs and elevate returns margins. Nevertheless, an internalized company, Zara, bypassed the companies that operated using this model, in size and profitability. Zara is the current leader in apparel retailing, overtaking GAP and H&M. Inditex, which owns Zara, oversees the production of cotton, its processing and final conversion to fashion goods. This happens in its more than 100 companies dealing with different levels of production. Oversea production compromised lead-time (time taken for goods to reach consumers and responsiveness to customer needs. This led to higher levels of inventory cost; this was absent in Zara’s model, which controlled its production, designing, making and retailing of its products. This allows for lower inventory costs, increased lead-time, and efficiency (Grant 2005, p. 398-399). Numerous apparel companies, for example, GAP, are returning to local production to balance their market competitiveness in an industry, which moves, terribly fast. Another industry with a similar trend is the oil and gas industry. In this segment, companies with gross market shares, for example, BP and ExxonMobil control and invest in petroleum exploration, mining, transportation, processing, supply, and retailing of petroleum goods. These structural adjustments are not without controversies and questions. Regulating body determine whether, apart from the companies’ increased revenues, there are benefits to consumers. For example, authorities and litigators have extensively questioned and subjected to investigations, the move by Google. This write up will evaluate the definition and implications of the two distinct structural models, their advantages and limitations. Defining the concepts: Vertical integration Vertical integration refers to a form of management control. Companies using this model, have other affiliated companies, either in upstream or downstream, which a common owner as their basis of unity. This is achieved through mergers or acquisition of companies at different levels of production. Vertical integration refers to a company’s ownership of vertically related activities. The greater the firm’s tenure over successive stages of the value chain for its creations, the greater the extent of vertical integration. This index depends on the ratio of the company’s value added to its sales revenue. In the technology industry, specifically PC industry, these levels of production may be categorized as follows; raw materials, which mainly include plastic, silicon and other metals. Components parts manufacturing follow, examples in this category include Intel and micron technology. The next level is the final assembly done by corporations including HP and Dell. The last stage involves delivery to customers through retailers such as OfficeMax and CompUSA. In the apparel industry, the above stages would be divisible into cotton growing or petroleum

Essay on Project Governance Example | Topics and Well Written Essays - 1250 words

On Project Governance - Essay Example Uncoordinated project governance can result to financial loss, delayed completion and collapse of an entire project. Consequently, the project implementers uptake thorough planning and organization of customized ERP system (Abdallah & Albadri 2011). An ERP is a deliberate organizational tool that guides a firm’s vision. ERP systems combine internal information related to finance, management and production. At Microsoft ERP facilitates the exchange of information in business functions. Background Information ERP is an integrated system for small organizations designed to promote excellent practices in business. ERP software’s have varied applications based on the technical aptitude and the definite needs. Each section centers on a definite area such as distribution, marketing, inventory control or HR management. Additionally, ERP is fully integrated to supervise progress and inform business intelligence (Dinsmore & Rocha, 2012). The ERP guides in the decision making of a n organization by guiding project governance. Thus, a well-coordinated ERP system is vital to successful project governance. It provides the most efficient way to conduct business processes. For that reason, systems vary in utility and convenience. Literature Review ERP systems are central business transformers rather than mere IT systems. They align with organizational goals to better provision of services and promote efficiency (Remenyi, 2005). Hence, an ERP has the aptitude to transform project government and may shift the focus of core activities. According to Muller (2009), the need to achieve operational efficiency through consistent implementation emphasizes on the need to form mergers and networks to promote interdependence in the unpredictable market. This heightens the need to establish architectural project governance that promotes growth. Nikookar et al. (2010) asserts that ERP is of competitive advantage to firms globally. It is a dynamic force for inspiring the course of globalization. Resultantly, firms are adopting ERP to guide in better administration and production. Therefore, organizations aspiring to attain standard levels need to invest in efficient ERP systems. This generates a competitive growth oriented atmosphere because it is easier to monitor minor changes. Successful attainment of efficiency is a continuous process that has become the prime credibility measure to modern enterprises (Konsynski & Tiwana, 2004). Companies that successfully adapt with the ERP systems save on time previously spent on documentation, training, and accounting. Therefore, long-term feasibility benefits firm that adapt to the consumer’s preferences. Development stage Microsoft is an organization that develops fully customized ERP systems (Shankar & Bellefroid, 2011). The senior manager and the executive usually guide other stakeholders in coming up with the ERP software’s. Executives at Microsoft engage in the planning and implementation of the system. Primarily, before developing the systems, management conducts research to find the needs of the

Case Study Lipton Ice Tea Marketing Essay

Case Study Lipton Ice Tea Marketing Essay Lipton Iced Tea is a beverage launched by Lipton in collaboration with Pepsico. Lipton is an established brand in the tea market while Pepsico has a prominent presence in the soft drink industry. Ever since the popularity of tea started to grow in the West, particularly in the United States of America, the tea market has evolved through various stages. In order to dominate the market, major tea producers like Lipton, Tetley and Nestea have kept on coming up with innovative varieties of tea. Lipton, which has the reputation of being the most innovative brand in terms of variety launched cold beverage, Lipton Iced Tea, thus adding a new dimension to the tea market. Lipton Iced Tea enjoys even more popularity after the recent researches stated the healthy benefits of consuming tea. Moreover, the iced tea was a good way of targeting those consumers who do not enjoy hotter beverages. Lipton faces a major competition from Nestle Nestea and Snapple. However, Lipton Iced Tea successfully managed to lead the market. Considering the threat from new and existing rivals, Lipton has kept is marketing strategy quite strong an aggressive. Besides positioning its product as the healthiest and the most refreshing drink available in the market, Liptons intelligent packaging and pricing strategy has significantly contributed to its success. Its low prices make Lipton more affordable as compared to its competitors and its packaging makes it instant and easy to use. While Lipton Iced Tea has an overall strong position in the market, however, its synthetic taste remains its weakness. Therefore, Lipton can further strengthen its position by enhancing the taste. On a macro level, Lipton enjoys a positive press, not only because of its efficient quality management system, but also due to its sustainable and environmental friendly production practices. Introduction Tea is a household icon in most parts around the world. Almost in every country that has tea consumers, when you think tea, the first name that hits our minds is Lipton. Lipton tea originates from the house of Lipton, currently a major subsidiary brand of Unilever. Lipton was founded by Thomas J. Lipton, an Irish man, who came to United States of America in the late eighteen hundreds. He started by a small grocery store and expanded it into a chain of stores around America. By the end of the nineteenth century, when demand of tea boomed in the Europe, the British tea brokers pressed Lipton to stock their tea in his stores. This gave Lipton an idea of coming up with his own brand of tea, and thus, Lipton Tea was born. Tea at that time was expensive and was considered a rich mans drink. Thomas Liptons idea was to come up with a more affordable brand so that even consumers from less strong economical background can enjoy tea. Lipton has continued to grow since then, which led it to go public in the early twentieth century. By late twentieth century, Lipton started operating as a subsidiary company of one of the world biggest corporate house, Unilever. Since its birth, Lipton has been on a road to continuous growth and expansion. This growth was not just in terms of exploring new markets, but also in terms of introducing a wide range of products. Today Lipton holds major market share both, in the United States of America and around the world. Ever since Lipton has stepped into the tea industry, tea has gone much beyond than a conventional household beverage. From time to time, Lipton is known to introduce new additions in the tea industry and one of the most innovative and popular addition is the Lipton Iced Tea. This product came into being after Lipton collaborated with PepsiCo., which is primarily a soft drink company. The Market As a tea brand, Lipton is the market leader both, in the United States of America and around the world. With a wide range of tea variety, Lipton serves people from all classes, social backgrounds, and regions. From students to grandparents, from China to the United States of America, Lipton is the key tea brand that serves almost all market segments. Focusing on Lipton Iced Tea in particular, Lipton has segmented its consumers according to lifestyle. In general, Lipton Iced Tea has two major targeted groups of consumers. The first group covers those people who lead a busy life style and are hunting for something instant. This group mainly includes, students, employees, working women and other similar consumers who live a hectic and busy life and are in need of an instant product to refresh them. Liptons idea of selling tea in ready to dip tea bags and instant sachets has been very successful among this segment. Tea in this kind of packaging proved not only affordable but also easy and quick to use. The second group of people comprises of the health conscious segment. Consumers from this particular segment may not necessarily lead as busy life as the first group, however, they are potential consumers because of the healthy benefits offered by the product. Ever since the researches have stated the medical advantages of tea consumption, Lipton has played on these reports in order to position its product successfully as healthy, energizer with immense health benefits. Since Lipton has always positioned its tea as a health beverage that provides antioxidants, its market share has continued to grow with the passage of time. Moreover, many people prefer Lipton to other brands due to its affordability, quality and user friendliness. In order to further diversify its clientele, Lipton has introduced further varieties of Iced Tea that includes, Diet Iced Tea and Flavored Iced Tea in Mixed Berry, Lemon, Raspberry and Peach flavors. Since Iced Tea is essentially a cold beverage, the integration of flavors with the beverage has made it popular in the younger groups as well. Since Lipton recognizes the fact that its potential consumers include people that are either health conscious or are have a busy routine or they opt for Lipton due to its affordability, it continues to develop products that are healthier, easier to use and are more inexpensive. Size and Growth of the Market In earlier days, coffee was a comparatively more popular beverage in the United States. However, in the recent past, the tea has gained much popularity, thus resulting in a phenomenal growth in the American tea market. The primary reason for this popularity, according to some survey reports, is the fact that tea is a healthier and more refreshing brew as compared to its counterparts such as coffee. Furthermore, the introduction of flavored tea and other tea varieties such as green tea and iced tea has broadened the consumer base. Another reason, besides the health factor, for the popularity of tea is the fact that it is instant and is readily available as a ready to drink brew. While initially, tea was known to be a drink of colder regions, however, the innovative introduction of iced tea has made the beverage popular among the inhabitants of warmer temperatures as well. According to market surveys, 85 percent of the total tea market in the United States of America is made up of iced tea. It is also said that iced tea sales has seen an average annual increment of 145 percent. Although the iced tea market is dominated by various top tier brands, however, Lipton holds the greatest market share of 32.6 percent, followed by Snapple with 26.5 percent share and Nestea with 10.8 percent share. Lipton leads the market not only in America, but also around the globe. Environmental Impact Lipton is known to have understood its Corporate Social Responsibility well. As an organization, it adheres to the concept of sustainability. The biggest evidence for this is the fact that Lipton grows its tea plantations in the Rainforest Alliance Certified estates. These estates are certified by the Rainforest Alliance organization, which is a non-profit entity, aiming to conserve the environment, managing farms efficiently and protecting the rights and welfare of the workers and their families associated with those farms. Moreover, Lipton has also switched to bottles that use 20 percent less plastic. This is another step towards an environmental friendly business activity. Competition The American tea industry is mainly dominated by Lipton, Snapple and Nestle. Focusing on the Lipton Iced Tea, in particular its major competitors remain Snapple and Nestea, a product of Nestle. While Lipton teamed up with PepsiCo to launch its iced tea, Nestle joined Coca Cola to get into competition. Just like Lipton and Nestle, PepsiCo and Coca Cola are into direct aggressive competition with each other. Therefore, the objective behind Nestlà ©s teaming with Coca Cola was to compete with the Lipton-PepsiCo partnership and to ensure a strong global distribution system. However, Nestea focused on a more packaging based marketing strategy and unlike Lipton, it failed to offer a variety of flavors to cater various tastes. Lipton, on the other hand, not only focused on offering variety, but also marketed its product and positioned it as an ideal healthy and ready to drink beverage. As a result, it did not only create brand loyalty for Lipton among conventional tea drinkers, but also su cceeded in capturing the consumers from the soda drinkers segment as well. This kept Lipton much ahead of Nestea as far as completion is concerned. The competition gap between Nestea and Lipton Iced Tea is filled in by Snapple iced tea, which is the second most popular brand after Lipton. Unlike Nestea, Snapple has an edge of offering a wide variety of flavors and initially, it did come up as a strong competitor for Lipton. However, the relatively smaller size of Snapple and its failure to position itself properly in the market resulted in the loss of major market share to Lipton. Although the weaknesses of its competitors have always kept Lipton ahead of them, however, the threat is always there and in order to maintain its position in the market, Lipton has to ensure constant innovation and improvement of its product. The Marketing Mix As mentioned earlier, despite of being a market leader, Lipton ice tea faces a constant competition from other dominant brands in the tea market. This prompts Lipton to maintain an aggressive marketing strategy to create brand loyalty and to ensure its leadership in the tea market. Liptons marketing mix is designed as follows: Product As a product, Lipton ice tea has a lot to offer as a unique selling point as compared to its rivals. The biggest edge that Lipton has is the recent research reports stating the medical benefits of consuming tea. Lipton has been successful in creating an image that Lipton Ice Tea is the healthiest beverage currently available on shelves. Apart from that, Lipton ensures constant and continuous innovation in the product and it keeps on coming up with newer and more improved flavors. To further increase its consumer base, Lipton introduced the diet and unsweetened range of ice tea, so that diabetic patients, who generally avoid tea, can also enjoy the beverage. Promotion Lipton Iced Tea is aggressively promoted using both, above the line and below the line promotional strategies. It generally uses print media and television for the promotion of its product. Liptons main promotional strategy is to position its product as the most refreshing, energizing and healthy beverage available in the market. Besides conventional advertising, Lipton also keeps on coming up with parallel promotional schemes. Its latest scheme involves buying two Lipton Ice Tea products and getting a chance to win a Convertible car. Placement In order to ensure a strong, efficient, massive, broad and uninterrupted distribution system, Lipton teamed up with PepsiCo, which already has a well-established distribution system around the globe for its soft drinks. Therefore, Lipton Iced Tea is distributed through PepsiCos distribution channels. Lipton Ice Tea is readily available in the market. It can be easily found in all retail outlets ranging from a small grocery store to a large hypermarket. Besides conventional retailing, it is sold via vending machines. Lipton has also maintained an online presence and its products can be ordered and purchases through the internet. Pricing Lipton believes in catering to mass market without ignoring the consumer segments with lesser purchasing power. For this reason, Lipton Iced Tea is available in a wide range of prices that starts as low as 41 cents. This makes Lipton the most affordable brand in the market and forces a large number of consumers to opt for Lipton. It also offers larger economy packs at a price of about US$ 34. This aggressive pricing strategy has a major contribution in keeping Liptons competitors at a lower position. Packaging Lipton has effectively and successfully used the color Yellow as Liptons personal color. It is as if thinking Yellow means thinking Lipton. Furthermore, Liptons packaging is an integral part of its marketing strategy. Lipton Iced Tea is available not only in cartons and in boxes, but it is also available in ready to drink bottles, ready to use tea bags as well as pocket sachets. This does not only make the product easy to use, but also instant and easy to carry. This instantaneousness and user friendliness makes the product popular in consumer segments of all age and social backgrounds, especially among the students and the employees. With time, Lipton keeps on bringing about changes in its packaging, thus improving the products quality and making it easier for consumers to use. SWOT Analysis Strengths Lipton is beyond doubt, the strongest tea brand in the market. Its biggest strength is its partnership with PepsiCo and its incorporation with Unilever. This makes Lipton a strong brand as association with both these firms ensures efficient distribution system as compared to its competitors. Another strong point that Lipton has is that press has always been in Liptons favor. This is due to recent researches portraying tea as a beverage with medical benefits combined with Liptons successful marketing strategy of projecting its product as medically fit for consumption. Other strong points on Liptons side include its affordable price, the user friendliness of the product and the variety of innovative flavors offered by the company. Weaknesses Although, a variety of flavors is available, some survey reports claim that Lipton Ice Tea needs to work on taste enhancement. Some consumers complain that they find it too synthetic and the taste, and in some cases, the after taste of the ice tea is awkward. A few consumers also complain that although they find the drink cool and refreshing, however, they find it tasteless at the same time. Opportunities Having a strong brand image combined with cost efficient production system, Lipton has the opportunity to weaken its competitors without getting into any price wars. By working a bit more on taste enhancement, it can take away the remaining market share that is held by its rivals. Threats Although so far Lipton had successfully fought back the competition, however, in order to maintain its position in the market it will have to make sure that it remains in the process of continuous innovation. Recommendations/ Conclusion Lipton Ice Tea is at present, one of the strongest brands in the brew market. However, it can further strengthen its position by improving its shelf presence and increasing its shelf life. Although some companies tend to ignore the importance of where there product is placed in a super market, however, in practicality, the way a product is displayed in a store has a great, and at times a direct impact on its revenues. Increasing shelf life would mean that the product would last for a longer time, which will result in consumers to prefer Lipton to its competitors products. As mentioned earlier, that some consumers have reported the weak taste of Lipton Ice Tea, it will have to work with its taste experts in order to develop the taste to suit consumer requirements. Failure to do so, might lead to a loss of potential market share to existing or new competitors. The fact that press has been constantly praising Liptons quality and researchers are seconding Liptons claim of offering a healthy beverage, can be utilized to increase its consumer base by pursuing informative advertising campaigns. Lastly, it has to ensure that it keeps on coming up with both new flavors and improved packaging so that it appeals more to the consumer and is able to maintain its image as an essential household product. It can have kids as its potential consumers by coming up with flavors that suit their taste such as chocolate and strawberry. Appendix Based on figures from online sources.

United States Men’s National Soccer Team

While rival drug cartels warred in the streets and the country’s murder rate climbed to highest in the world, the Colombian national soccer team set out to blaze a new image for their country. What followed was a mysteriously rapid rise to glory, as the team catapulted out of decades of obscurity to become one of the best teams in the world. Central to this success were two men named Escobar: Andrà ©s, the captain and poster child of the National Team, and Pablo, the infamous drug baron who pioneered the phenomenon known in the underworld as â€Å"Narco-soccer.† But just when Colombia was expected to win the 1994 World Cup and transform its international image, the shocking murder of Andres Escobar dashed the hopes of a nation. Through the glory and the tragedy, The Two Escobars daringly investigates the secret marriage of crime and sport, and uncovers the surprising connections between the murders of Andres and Pablo. Personal Statement Our films tend to focus on disenfranchised communities in the process of rising up and transforming their political and economic circumstances. We choose these stories due to the scale of their historic importance—this is where societies are shaped. By comparison, sports have often felt like mere diversion, games limited to the playing field. At times, we have both drifted from the passion for sports we shared as young athletes and fans, engaging ourselves in other endeavors as seasons of professional competition passed by. Then, invariably, definitive moments in sports history would grab our attention and turn our logic upside down. Like in 1994, when an athlete named Andres Escobar was murdered for accidentally scoring an own goal that cost the Colombian National Team a chance at winning the World Cup and transforming its negative image on the international stage. Here was a country with a national identity so integrally connected to the success of its soccer team that one mistake on a playing field dashed the pride of an entire nation and cost a man his life. Looking into the incident, we learned that the dramatic rise and fall of Colombian soccer was inextricably tied to the rise and fall of Pablo Escobar’s Medellà ­n Drug Cartel, considered by many the ‘ruling party’ of Colombia at the time. Sport in Colombia was not only mirroring the personality and politics of society, but also an inseparable part of that society – the playing field an extension of the streets and offices where influential decisions are made. On our journey through diverse walks of Colombian society during production, it became clear that this was far from a classic â€Å"deal-with-the-devil† narrative. Rather, this was the story of the passions and dreams of a people intrinsically tied to the rise and fall of a team. Stories such as this revive our childhood fascination with sports and confirm the fundamental role they play in shaping our world.