Judaism Essay Example

Judaism Paper Judaism Name: Institution: Instructor: We will write a custom essay sample on Judaism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Judaism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Judaism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Course: Date: Section A The three people who have the main covenant are: Noah Abraham Moses Section B Every individual has a social responsibility towards other members of the society. The books of Deuteronomy, Exodus and Numbers give the guidelines that ought to govern man’s social relations. The social themes addressed are like those of equality, compassion, integrity, forgiveness and love. I believe that society has implicit rules that demand coexistence from the members of the society. There are particular pillars that enable the society to exist. These pillars are like those of love, compassion and equality. In my opinion, these pillars are similar to the moral virtues of Judaism. Equality is a core value that will promote harmony in the society. I believe that every individual is equal. This is by the virtue of them being human. Social status should not be the yardstick used to determine how individuals are treated. The moral attitude of Judaism encourages that our acts be governed by equality. The modern day society is dominated by biased attitudes. The wealthy members of the society receive better treatment and services. I believe that they are treated this way because of the influence they have. Integrity in the society is a sign of high levels of morality. The books of Torah talk about lending money to the poor without charging them interest and not hording the wages of a labour. Judaism upholds the virtue of being honest in ones actions. I. believe that these practices are seen as idealistic in the modern society. They are not a reflection of how social relations are governed today. Section C I find that the Jews had very high expectations of the Messiah. According to them, the expected Messiah was to save them from the political oppression that they had been subjected to by the Romans. I, however, feel that too much emphasis was laid on the political aspect of the Messiah. The Jews anticipated a political triumph that would then be justified be morality. This morality was embedded in the moral advancement that the universe would experience in the coming of the Messiah. In forming this kind of expectation, I believe that the Jews painted an idealistic view on the Messiah. The Jews were expecting a leader born in an influential family and one who was wealthy. In my opinion, these perspectives were what made the Messiah to be rejected when He dwelt on earth. I feel that the expectations of the coming Messiah were focused on the physical change that would be marked in his coming. In my opinion, Messianism signifies a period of Spiritual change and that the second coming of t he Messiah will bring about spiritual freedom. Section D I believe that the Sabbath is a day that is dedicated to the worship of God. I know that it is believed that worship should be an everyday affair, but the Sabbath is one day of the week where you isolate yourself and focus on activities that bring give God glory. These activities are like assembling with others to sing hymns, pray and fellowship. I know that the Sabbath is man’s way of emulating God’s rest after the six days of creation. I feel that individuals should take a rest from the normal activities and focus on showing God gratitude to God for His kindness. These normal activities are like carrying out one’s occupational duties, and going to school.

4 great work from home jobs for teachers

4 great work from home jobs for teachers When you think of the day-to-day of a teacher, you likely envision the typical role of getting to school as the sun rises and standing in front of a class all day. All those work-from-home and make your own schedule perks are for other professions- not teachers, right? Not necessarily. Maybe you’ve been in the classroom for years and are looking for something a little more private and one-on-one. Maybe you still love education but family or personal circumstances make it so that the flexibility of working from home is ideal for you. If so, you’ll be thrilled to learn that there are lots of options available. That’s right, you can leverage the skills and experience that you’ve gained while working in the classroom and earn some real money- either extra income on top of your teacher salary or as your primary paycheck, all according to your schedule and needs.Consider the following work from home jobs if you’re a teacher looking to explore ways in whic h you can earn money without having to go beyond your very own front door.TutorYou’re already good at teaching students in the classroom, so why not earn some money doing it outside of class? Consider adding tutoring services to your roster of available work services- you can offer tutoring sessions at your home or online and book appointments that work around your current schedule, which is a huge plus for busy folks. Also, you can focus on the subjects you’re already an expert in, which means no â€Å"learning curve† or additional training is required- you can get started immediately. How’s that for a win-win work situation?Online TeacherThis one’s similar to tutoring in terms of directly leveraging what you already do inside of the classroom to earn a paycheck from the comfort of your own home. The number of institutions offering classes online- in nearly every subject imaginable- seems to grow by leaps and bounds every year, which means that th e demand for experienced and qualified educators will only continue to increase. Are you intrigued by the notion of getting paid to teach online from your home? If so, then this might be a perfect option for you.EditorWhat teacher doesn’t spend a significant amount of their professional time reviewing, editing, and revising their student’s written work? If this sounds familiar, then why not consider making some extra money doing it from home? Editors are paid to carefully read and revise a wide array of written material, from articles and books to blog posts, marketing collateral, and more. Many editors work from their own home computers and have leverage setting their own hours and rates- you can even have control over the types of materials you chose to edit, and once you get some experience under your belt you can specialize and focus in a topic or area of your choosing. If this sounds right up your alley then this just might be the work-from-home employment option that you’re looking for.Blogger/WriterThese days, many of us choose to blog for the fun of it, or because we’re passionate about a subject- but did you know that you can get paid for doing it? That’s right, many companies hire content developers to create original blog content for their sites in an effort to generate clicks and build their audiences. You can help contribute to their efforts and get paid in the process. The range of topics that you could potentially write about is nearly limitless, and you can typically have control over the hours you work. Also, if your content starts generating lots of reader traffic, you can build some real job security and even increase your hourly rate and take-home pay.Are you looking to boost your income with work opportunities that you can do from home? If so, then consider taking advantage of the opportunities mentioned here and you might find yourself with extra money without having to overhaul your life or derail your normal schedule and routine. Good luck!

Creative Paper Essay Example | Topics and Well Written Essays - 500 words

Creative Paper - Essay Example Since people appear to seek religious experiences in order to reduce the emotions of stress and depression, it provides a definite connection between emotion and brain activity. One of the most fundamental needs man has is the need for spirituality or religion; as a result, the more s/he focuses on a particular belief, the more real it becomes because it stimulates certain neural circuits in the brain. I would argue that emotion might function in exactly the same way and may be caused by the stimulation of certain neural circuits in the brain. I have investigated human emotions and it is my conclusion that emotions exist because they develop out of complex neural systems existing in the human brain. Contrary to the arguments that the brain is logical, I would argue that the brain is emotional because the emotion of fear at least, does originate in the brain According to my research which builds upon the research of others, fear in particular, the human body begins to show the external physical signs of fear such as sweaty palms, muscle tension and a queasy stomach even before the individual is consciously aware of fear. This suggests definitively that the emotional response of fear is hard wired into the brain, so that with the onset of the emotion the external symptoms manifest themselves. The proposition that the brain is linked to emotion does not appear to have much merit. Emotions in individuals are so wide ranging; moreover people tend to respond differently to the same kind of events - such as one person responding with fear and another responding with anger to the same incident. Twins tend to respond differently to emotion, even age differently and I believe that there would be greater levels of similarity between individuals in the way they respond to specific events if emotions were hard wired. I would cite the example of damage to the parietal lobe in the brain which causes difficulties with mathematics and language; something which

Vertical and Horizontal Integration Essay Example | Topics and Well Written Essays - 2500 words

Vertical and Horizontal Integration - Essay Example Companies, especially in the technology industry, are continuously reorganizing and restructuring. This is in order to keep their relevance in a field that HP’s CEO cites as ruthless.The technology industry has continuous consumer shifts, new inventions, and these present risks for redundancy. Companies that manufacture hardware in previous years are now acquiring the production of software. Companies that only dealt with software are acquiring hardware production facilities in a bid to stay afloat; this occurred in the case of HP and Google. HP has been, since its inception, manufacturing hardware, but in 2011, it acquired Autonomy, a software maker (Idea 2011). In the case of Google, in has since acquired Motorola, which deals with handset manufacturing (Blodget 2011). Other industries seem to be inclined to this restructuring. For example in the fashion industry, due to strict employment law and labor intensive nature of the apparel industry, companies had shifted to offsho re production in a bid to diminish costs and elevate returns margins. Nevertheless, an internalized company, Zara, bypassed the companies that operated using this model, in size and profitability. Zara is the current leader in apparel retailing, overtaking GAP and H&M. Inditex, which owns Zara, oversees the production of cotton, its processing and final conversion to fashion goods. This happens in its more than 100 companies dealing with different levels of production. Oversea production compromised lead-time (time taken for goods to reach consumers and responsiveness to customer needs. This led to higher levels of inventory cost; this was absent in Zara’s model, which controlled its production, designing, making and retailing of its products. This allows for lower inventory costs, increased lead-time, and efficiency (Grant 2005, p. 398-399). Numerous apparel companies, for example, GAP, are returning to local production to balance their market competitiveness in an industry, which moves, terribly fast. Another industry with a similar trend is the oil and gas industry. In this segment, companies with gross market shares, for example, BP and ExxonMobil control and invest in petroleum exploration, mining, transportation, processing, supply, and retailing of petroleum goods. These structural adjustments are not without controversies and questions. Regulating body determine whether, apart from the companies’ increased revenues, there are benefits to consumers. For example, authorities and litigators have extensively questioned and subjected to investigations, the move by Google. This write up will evaluate the definition and implications of the two distinct structural models, their advantages and limitations. Defining the concepts: Vertical integration Vertical integration refers to a form of management control. Companies using this model, have other affiliated companies, either in upstream or downstream, which a common owner as their basis of unity. This is achieved through mergers or acquisition of companies at different levels of production. Vertical integration refers to a company’s ownership of vertically related activities. The greater the firm’s tenure over successive stages of the value chain for its creations, the greater the extent of vertical integration. This index depends on the ratio of the company’s value added to its sales revenue. In the technology industry, specifically PC industry, these levels of production may be categorized as follows; raw materials, which mainly include plastic, silicon and other metals. Components parts manufacturing follow, examples in this category include Intel and micron technology. The next level is the final assembly done by corporations including HP and Dell. The last stage involves delivery to customers through retailers such as OfficeMax and CompUSA. In the apparel industry, the above stages would be divisible into cotton growing or petroleum

Essay on Project Governance Example | Topics and Well Written Essays - 1250 words

On Project Governance - Essay Example Uncoordinated project governance can result to financial loss, delayed completion and collapse of an entire project. Consequently, the project implementers uptake thorough planning and organization of customized ERP system (Abdallah & Albadri 2011). An ERP is a deliberate organizational tool that guides a firm’s vision. ERP systems combine internal information related to finance, management and production. At Microsoft ERP facilitates the exchange of information in business functions. Background Information ERP is an integrated system for small organizations designed to promote excellent practices in business. ERP software’s have varied applications based on the technical aptitude and the definite needs. Each section centers on a definite area such as distribution, marketing, inventory control or HR management. Additionally, ERP is fully integrated to supervise progress and inform business intelligence (Dinsmore & Rocha, 2012). The ERP guides in the decision making of a n organization by guiding project governance. Thus, a well-coordinated ERP system is vital to successful project governance. It provides the most efficient way to conduct business processes. For that reason, systems vary in utility and convenience. Literature Review ERP systems are central business transformers rather than mere IT systems. They align with organizational goals to better provision of services and promote efficiency (Remenyi, 2005). Hence, an ERP has the aptitude to transform project government and may shift the focus of core activities. According to Muller (2009), the need to achieve operational efficiency through consistent implementation emphasizes on the need to form mergers and networks to promote interdependence in the unpredictable market. This heightens the need to establish architectural project governance that promotes growth. Nikookar et al. (2010) asserts that ERP is of competitive advantage to firms globally. It is a dynamic force for inspiring the course of globalization. Resultantly, firms are adopting ERP to guide in better administration and production. Therefore, organizations aspiring to attain standard levels need to invest in efficient ERP systems. This generates a competitive growth oriented atmosphere because it is easier to monitor minor changes. Successful attainment of efficiency is a continuous process that has become the prime credibility measure to modern enterprises (Konsynski & Tiwana, 2004). Companies that successfully adapt with the ERP systems save on time previously spent on documentation, training, and accounting. Therefore, long-term feasibility benefits firm that adapt to the consumer’s preferences. Development stage Microsoft is an organization that develops fully customized ERP systems (Shankar & Bellefroid, 2011). The senior manager and the executive usually guide other stakeholders in coming up with the ERP software’s. Executives at Microsoft engage in the planning and implementation of the system. Primarily, before developing the systems, management conducts research to find the needs of the

Case Study Lipton Ice Tea Marketing Essay

Case Study Lipton Ice Tea Marketing Essay Lipton Iced Tea is a beverage launched by Lipton in collaboration with Pepsico. Lipton is an established brand in the tea market while Pepsico has a prominent presence in the soft drink industry. Ever since the popularity of tea started to grow in the West, particularly in the United States of America, the tea market has evolved through various stages. In order to dominate the market, major tea producers like Lipton, Tetley and Nestea have kept on coming up with innovative varieties of tea. Lipton, which has the reputation of being the most innovative brand in terms of variety launched cold beverage, Lipton Iced Tea, thus adding a new dimension to the tea market. Lipton Iced Tea enjoys even more popularity after the recent researches stated the healthy benefits of consuming tea. Moreover, the iced tea was a good way of targeting those consumers who do not enjoy hotter beverages. Lipton faces a major competition from Nestle Nestea and Snapple. However, Lipton Iced Tea successfully managed to lead the market. Considering the threat from new and existing rivals, Lipton has kept is marketing strategy quite strong an aggressive. Besides positioning its product as the healthiest and the most refreshing drink available in the market, Liptons intelligent packaging and pricing strategy has significantly contributed to its success. Its low prices make Lipton more affordable as compared to its competitors and its packaging makes it instant and easy to use. While Lipton Iced Tea has an overall strong position in the market, however, its synthetic taste remains its weakness. Therefore, Lipton can further strengthen its position by enhancing the taste. On a macro level, Lipton enjoys a positive press, not only because of its efficient quality management system, but also due to its sustainable and environmental friendly production practices. Introduction Tea is a household icon in most parts around the world. Almost in every country that has tea consumers, when you think tea, the first name that hits our minds is Lipton. Lipton tea originates from the house of Lipton, currently a major subsidiary brand of Unilever. Lipton was founded by Thomas J. Lipton, an Irish man, who came to United States of America in the late eighteen hundreds. He started by a small grocery store and expanded it into a chain of stores around America. By the end of the nineteenth century, when demand of tea boomed in the Europe, the British tea brokers pressed Lipton to stock their tea in his stores. This gave Lipton an idea of coming up with his own brand of tea, and thus, Lipton Tea was born. Tea at that time was expensive and was considered a rich mans drink. Thomas Liptons idea was to come up with a more affordable brand so that even consumers from less strong economical background can enjoy tea. Lipton has continued to grow since then, which led it to go public in the early twentieth century. By late twentieth century, Lipton started operating as a subsidiary company of one of the world biggest corporate house, Unilever. Since its birth, Lipton has been on a road to continuous growth and expansion. This growth was not just in terms of exploring new markets, but also in terms of introducing a wide range of products. Today Lipton holds major market share both, in the United States of America and around the world. Ever since Lipton has stepped into the tea industry, tea has gone much beyond than a conventional household beverage. From time to time, Lipton is known to introduce new additions in the tea industry and one of the most innovative and popular addition is the Lipton Iced Tea. This product came into being after Lipton collaborated with PepsiCo., which is primarily a soft drink company. The Market As a tea brand, Lipton is the market leader both, in the United States of America and around the world. With a wide range of tea variety, Lipton serves people from all classes, social backgrounds, and regions. From students to grandparents, from China to the United States of America, Lipton is the key tea brand that serves almost all market segments. Focusing on Lipton Iced Tea in particular, Lipton has segmented its consumers according to lifestyle. In general, Lipton Iced Tea has two major targeted groups of consumers. The first group covers those people who lead a busy life style and are hunting for something instant. This group mainly includes, students, employees, working women and other similar consumers who live a hectic and busy life and are in need of an instant product to refresh them. Liptons idea of selling tea in ready to dip tea bags and instant sachets has been very successful among this segment. Tea in this kind of packaging proved not only affordable but also easy and quick to use. The second group of people comprises of the health conscious segment. Consumers from this particular segment may not necessarily lead as busy life as the first group, however, they are potential consumers because of the healthy benefits offered by the product. Ever since the researches have stated the medical advantages of tea consumption, Lipton has played on these reports in order to position its product successfully as healthy, energizer with immense health benefits. Since Lipton has always positioned its tea as a health beverage that provides antioxidants, its market share has continued to grow with the passage of time. Moreover, many people prefer Lipton to other brands due to its affordability, quality and user friendliness. In order to further diversify its clientele, Lipton has introduced further varieties of Iced Tea that includes, Diet Iced Tea and Flavored Iced Tea in Mixed Berry, Lemon, Raspberry and Peach flavors. Since Iced Tea is essentially a cold beverage, the integration of flavors with the beverage has made it popular in the younger groups as well. Since Lipton recognizes the fact that its potential consumers include people that are either health conscious or are have a busy routine or they opt for Lipton due to its affordability, it continues to develop products that are healthier, easier to use and are more inexpensive. Size and Growth of the Market In earlier days, coffee was a comparatively more popular beverage in the United States. However, in the recent past, the tea has gained much popularity, thus resulting in a phenomenal growth in the American tea market. The primary reason for this popularity, according to some survey reports, is the fact that tea is a healthier and more refreshing brew as compared to its counterparts such as coffee. Furthermore, the introduction of flavored tea and other tea varieties such as green tea and iced tea has broadened the consumer base. Another reason, besides the health factor, for the popularity of tea is the fact that it is instant and is readily available as a ready to drink brew. While initially, tea was known to be a drink of colder regions, however, the innovative introduction of iced tea has made the beverage popular among the inhabitants of warmer temperatures as well. According to market surveys, 85 percent of the total tea market in the United States of America is made up of iced tea. It is also said that iced tea sales has seen an average annual increment of 145 percent. Although the iced tea market is dominated by various top tier brands, however, Lipton holds the greatest market share of 32.6 percent, followed by Snapple with 26.5 percent share and Nestea with 10.8 percent share. Lipton leads the market not only in America, but also around the globe. Environmental Impact Lipton is known to have understood its Corporate Social Responsibility well. As an organization, it adheres to the concept of sustainability. The biggest evidence for this is the fact that Lipton grows its tea plantations in the Rainforest Alliance Certified estates. These estates are certified by the Rainforest Alliance organization, which is a non-profit entity, aiming to conserve the environment, managing farms efficiently and protecting the rights and welfare of the workers and their families associated with those farms. Moreover, Lipton has also switched to bottles that use 20 percent less plastic. This is another step towards an environmental friendly business activity. Competition The American tea industry is mainly dominated by Lipton, Snapple and Nestle. Focusing on the Lipton Iced Tea, in particular its major competitors remain Snapple and Nestea, a product of Nestle. While Lipton teamed up with PepsiCo to launch its iced tea, Nestle joined Coca Cola to get into competition. Just like Lipton and Nestle, PepsiCo and Coca Cola are into direct aggressive competition with each other. Therefore, the objective behind Nestlà ©s teaming with Coca Cola was to compete with the Lipton-PepsiCo partnership and to ensure a strong global distribution system. However, Nestea focused on a more packaging based marketing strategy and unlike Lipton, it failed to offer a variety of flavors to cater various tastes. Lipton, on the other hand, not only focused on offering variety, but also marketed its product and positioned it as an ideal healthy and ready to drink beverage. As a result, it did not only create brand loyalty for Lipton among conventional tea drinkers, but also su cceeded in capturing the consumers from the soda drinkers segment as well. This kept Lipton much ahead of Nestea as far as completion is concerned. The competition gap between Nestea and Lipton Iced Tea is filled in by Snapple iced tea, which is the second most popular brand after Lipton. Unlike Nestea, Snapple has an edge of offering a wide variety of flavors and initially, it did come up as a strong competitor for Lipton. However, the relatively smaller size of Snapple and its failure to position itself properly in the market resulted in the loss of major market share to Lipton. Although the weaknesses of its competitors have always kept Lipton ahead of them, however, the threat is always there and in order to maintain its position in the market, Lipton has to ensure constant innovation and improvement of its product. The Marketing Mix As mentioned earlier, despite of being a market leader, Lipton ice tea faces a constant competition from other dominant brands in the tea market. This prompts Lipton to maintain an aggressive marketing strategy to create brand loyalty and to ensure its leadership in the tea market. Liptons marketing mix is designed as follows: Product As a product, Lipton ice tea has a lot to offer as a unique selling point as compared to its rivals. The biggest edge that Lipton has is the recent research reports stating the medical benefits of consuming tea. Lipton has been successful in creating an image that Lipton Ice Tea is the healthiest beverage currently available on shelves. Apart from that, Lipton ensures constant and continuous innovation in the product and it keeps on coming up with newer and more improved flavors. To further increase its consumer base, Lipton introduced the diet and unsweetened range of ice tea, so that diabetic patients, who generally avoid tea, can also enjoy the beverage. Promotion Lipton Iced Tea is aggressively promoted using both, above the line and below the line promotional strategies. It generally uses print media and television for the promotion of its product. Liptons main promotional strategy is to position its product as the most refreshing, energizing and healthy beverage available in the market. Besides conventional advertising, Lipton also keeps on coming up with parallel promotional schemes. Its latest scheme involves buying two Lipton Ice Tea products and getting a chance to win a Convertible car. Placement In order to ensure a strong, efficient, massive, broad and uninterrupted distribution system, Lipton teamed up with PepsiCo, which already has a well-established distribution system around the globe for its soft drinks. Therefore, Lipton Iced Tea is distributed through PepsiCos distribution channels. Lipton Ice Tea is readily available in the market. It can be easily found in all retail outlets ranging from a small grocery store to a large hypermarket. Besides conventional retailing, it is sold via vending machines. Lipton has also maintained an online presence and its products can be ordered and purchases through the internet. Pricing Lipton believes in catering to mass market without ignoring the consumer segments with lesser purchasing power. For this reason, Lipton Iced Tea is available in a wide range of prices that starts as low as 41 cents. This makes Lipton the most affordable brand in the market and forces a large number of consumers to opt for Lipton. It also offers larger economy packs at a price of about US$ 34. This aggressive pricing strategy has a major contribution in keeping Liptons competitors at a lower position. Packaging Lipton has effectively and successfully used the color Yellow as Liptons personal color. It is as if thinking Yellow means thinking Lipton. Furthermore, Liptons packaging is an integral part of its marketing strategy. Lipton Iced Tea is available not only in cartons and in boxes, but it is also available in ready to drink bottles, ready to use tea bags as well as pocket sachets. This does not only make the product easy to use, but also instant and easy to carry. This instantaneousness and user friendliness makes the product popular in consumer segments of all age and social backgrounds, especially among the students and the employees. With time, Lipton keeps on bringing about changes in its packaging, thus improving the products quality and making it easier for consumers to use. SWOT Analysis Strengths Lipton is beyond doubt, the strongest tea brand in the market. Its biggest strength is its partnership with PepsiCo and its incorporation with Unilever. This makes Lipton a strong brand as association with both these firms ensures efficient distribution system as compared to its competitors. Another strong point that Lipton has is that press has always been in Liptons favor. This is due to recent researches portraying tea as a beverage with medical benefits combined with Liptons successful marketing strategy of projecting its product as medically fit for consumption. Other strong points on Liptons side include its affordable price, the user friendliness of the product and the variety of innovative flavors offered by the company. Weaknesses Although, a variety of flavors is available, some survey reports claim that Lipton Ice Tea needs to work on taste enhancement. Some consumers complain that they find it too synthetic and the taste, and in some cases, the after taste of the ice tea is awkward. A few consumers also complain that although they find the drink cool and refreshing, however, they find it tasteless at the same time. Opportunities Having a strong brand image combined with cost efficient production system, Lipton has the opportunity to weaken its competitors without getting into any price wars. By working a bit more on taste enhancement, it can take away the remaining market share that is held by its rivals. Threats Although so far Lipton had successfully fought back the competition, however, in order to maintain its position in the market it will have to make sure that it remains in the process of continuous innovation. Recommendations/ Conclusion Lipton Ice Tea is at present, one of the strongest brands in the brew market. However, it can further strengthen its position by improving its shelf presence and increasing its shelf life. Although some companies tend to ignore the importance of where there product is placed in a super market, however, in practicality, the way a product is displayed in a store has a great, and at times a direct impact on its revenues. Increasing shelf life would mean that the product would last for a longer time, which will result in consumers to prefer Lipton to its competitors products. As mentioned earlier, that some consumers have reported the weak taste of Lipton Ice Tea, it will have to work with its taste experts in order to develop the taste to suit consumer requirements. Failure to do so, might lead to a loss of potential market share to existing or new competitors. The fact that press has been constantly praising Liptons quality and researchers are seconding Liptons claim of offering a healthy beverage, can be utilized to increase its consumer base by pursuing informative advertising campaigns. Lastly, it has to ensure that it keeps on coming up with both new flavors and improved packaging so that it appeals more to the consumer and is able to maintain its image as an essential household product. It can have kids as its potential consumers by coming up with flavors that suit their taste such as chocolate and strawberry. Appendix Based on figures from online sources.

United States Men’s National Soccer Team

While rival drug cartels warred in the streets and the country’s murder rate climbed to highest in the world, the Colombian national soccer team set out to blaze a new image for their country. What followed was a mysteriously rapid rise to glory, as the team catapulted out of decades of obscurity to become one of the best teams in the world. Central to this success were two men named Escobar: Andrà ©s, the captain and poster child of the National Team, and Pablo, the infamous drug baron who pioneered the phenomenon known in the underworld as â€Å"Narco-soccer.† But just when Colombia was expected to win the 1994 World Cup and transform its international image, the shocking murder of Andres Escobar dashed the hopes of a nation. Through the glory and the tragedy, The Two Escobars daringly investigates the secret marriage of crime and sport, and uncovers the surprising connections between the murders of Andres and Pablo. Personal Statement Our films tend to focus on disenfranchised communities in the process of rising up and transforming their political and economic circumstances. We choose these stories due to the scale of their historic importance—this is where societies are shaped. By comparison, sports have often felt like mere diversion, games limited to the playing field. At times, we have both drifted from the passion for sports we shared as young athletes and fans, engaging ourselves in other endeavors as seasons of professional competition passed by. Then, invariably, definitive moments in sports history would grab our attention and turn our logic upside down. Like in 1994, when an athlete named Andres Escobar was murdered for accidentally scoring an own goal that cost the Colombian National Team a chance at winning the World Cup and transforming its negative image on the international stage. Here was a country with a national identity so integrally connected to the success of its soccer team that one mistake on a playing field dashed the pride of an entire nation and cost a man his life. Looking into the incident, we learned that the dramatic rise and fall of Colombian soccer was inextricably tied to the rise and fall of Pablo Escobar’s Medellà ­n Drug Cartel, considered by many the ‘ruling party’ of Colombia at the time. Sport in Colombia was not only mirroring the personality and politics of society, but also an inseparable part of that society – the playing field an extension of the streets and offices where influential decisions are made. On our journey through diverse walks of Colombian society during production, it became clear that this was far from a classic â€Å"deal-with-the-devil† narrative. Rather, this was the story of the passions and dreams of a people intrinsically tied to the rise and fall of a team. Stories such as this revive our childhood fascination with sports and confirm the fundamental role they play in shaping our world.

The Lost Duke of Wyndham Chapter Seven

And that, Jack decided, was his cue to leave as well. Not that he had any great love for the duke. Indeed, he'd had quite enough of his marvelous lordliness for one day and was perfectly happy to see his back as he left the room. But the thought of remaining here with the dowager†¦ Even Miss Eversleigh's delightful company was not enough of a temptation to endure more of that. â€Å"I believe I shall retire as well,† he announced. â€Å"Wyndham did not retire,† the dowager said peevishly. â€Å"He went out.† â€Å"Then I shall retire,† Jack said. He smiled blandly. â€Å"End of sentence.† â€Å"It's barely dark,† the dowager pointed out. â€Å"I'm tired.† It was true. He was. â€Å"My John used to stay up until the wee hours,† she said softly. Jack sighed. He did not want to feel sorry for this woman. She was hard, ruthless, and thoroughly unlikable. But she had, apparently, loved her son. His father. And she'd lost him. A mother shouldn't outlive her children. He knew this as well as he knew how to breathe. It was unnatural. And so instead of pointing out that her John had most likely never been kidnapped, strangled, blackmailed, and stripped of his (albeit paltry) livelihood, all in one day, he walked forward and set her ring – the very one he had all but snatched from her finger – on the table next to her. His own was in his pocket. He was not quite prepared to share its existence with her. â€Å"Your ring, madam,† he said. She nodded, then took it into her hands. â€Å"What is the D for?† he asked. His whole life, he'd wondered. He might as well gain something from this debacle. â€Å"Debenham. My birth surname.† Ah. It made sense. She'd have given her own heirlooms to her favorite son. â€Å"My father was the Duke of Runthorpe.† â€Å"I am not surprised,† he murmured. She could decide for herself if that was a compliment. He bowed. â€Å"Good evening, your grace.† The dowager's mouth tightened with disappointment. But she seemed to recognize that if there had been a battle that day, she was the only one who had emerged victorious, and she was surprisingly gracious as she said, â€Å"I shall have supper sent up.† Jack nodded and murmured his thanks, then turned to exit. â€Å"Miss Eversleigh will show you to your room.† At that Jack snapped to attention, and when he looked Miss Eversleigh's way, he saw that she had, too. He had been expecting a footman. Possibly the butler. This was a delightful surprise. â€Å"Is that a problem, Miss Eversleigh?† the dowager asked. Her voice sounded sly, a little bit taunting. â€Å"Of course not,† Miss Eversleigh replied. Her eyes were clouded but not entirely unreadable. She was surprised. He could see it by the way her lashes seemed to reach a little higher toward her brows. She was not used to being ordered to tend to anyone except the dowager. Her employer, he decided, did not like to share her. And as his eyes fell again to her lips, he decided that he was in complete accord. If she were his, if he had any right to her†¦he would not wish to share her, either. He wanted to kiss her again. He wanted to touch her, just a soft brush of hand against skin, so fleeting that it could only be deemed accidental. But more than any of that, he wanted use of her name. Grace. He liked it. He found it soothing. â€Å"See to his comfort, Miss Eversleigh.† Jack turned to the dowager with widening eyes. She sat like a statue, her hands folded primly in her lap, but the corners of her mouth were tilted ever so slightly up, and her eyes looked cunning and amused. She was giving Grace to him. As clear as day, she was telling him to make use of her companion, if that was his desire. Good Lord. What sort of family had he fallen into? â€Å"As you wish, ma'am,† Miss Eversleigh replied, and in that moment Jack felt soiled, almost dirty, because he was quite certain she had no idea that her employer was attempting to whore her off on him. It was the most appalling sort of bribe. Stay the night, and you can have the girl. It sickened him. Doubly so, because he wanted the girl. He just didn't want her given to him. â€Å"It is most kind of you, Miss Eversleigh,† he said, feeling as if he had to be extra polite to make up for the dowager. They reached the door, and then, before he forgot, he turned back. He and the duke had spoken only tersely on their outing, but on one matter they had been in accord. â€Å"Oh, by the by, should anyone ask, I am a friend of Wyndham's. From years gone by.† â€Å"From university?† Miss Eversleigh suggested. Jack fought back a grim chuckle. â€Å"No. I did not attend.† â€Å"You did not attend!† the dowager gasped. â€Å"I was led to believe you'd had a gentleman's education.† â€Å"By whom?† Jack inquired, ever so politely. She sputtered at that for a moment, and then finally she scowled and said, â€Å"It is in your speech.† â€Å"Felled by my accent.† He looked at Miss Eversleigh and shrugged. â€Å"Pommy R's and proper H's. What's a man to do?† But the dowager was not prepared to let the subject drop. â€Å"You are educated, are you not?† It was tempting to claim he'd been schooled with the local lads, if only to witness her reaction. But he owed his aunt and uncle better than that, and so he turned to the dowager and said, â€Å"Portora Royal, followed by two months at Trinity College – Dublin, that is, not Cambridge – and then six years serving in His Majesty's army and protecting you from invasion.† He cocked his head to the side. â€Å"I'll take those thanks now, if you will.† The dowager's lips parted with outrage. â€Å"No?† He lifted his brows. â€Å"Funny how no one seems to care that they still speak English and curtsy to good King George.† â€Å"I do,† Miss Eversleigh said. And when he looked at her, she blinked and added, â€Å"Er, thank you.† â€Å"You're welcome,† he said, and it occurred to him that this was the first time he'd had cause to say it. Sadly, the dowager was not unique in her sense of entitlement. Soldiers were occasionally feted, and it was true that the uniforms were quite effective when attracting the ladies, but no one ever thought to say thank you. Not to him, and especially not to the men who'd suffered permanent injury or disfigurement. â€Å"Tell everyone we shared fencing lessons,† Jack said to Miss Eversleigh, ignoring the dowager as best he could. â€Å"It's as good a ruse as any. Wyndham says he's passable with a sword?† â€Å"I do not know,† she said. Of course she wouldn't. But no matter. If Wyndham had said he was passable, then he was almost certainly a master. They would be well-matched if ever they had to offer proof of their lie. Fencing had been his best subject in school. It was probably the only reason they had kept him to age eighteen. â€Å"Shall we?† he murmured, tilting his head toward the door. â€Å"The blue silk bedroom,† the dowager called out sourly. â€Å"She does not like to be left out of a conversation, does she?† Jack murmured, so that only Miss Eversleigh could hear. He'd known she could not answer, not with her employer so close, but he saw her eyes dart away, as if trying to hide her amusement. â€Å"You may retire for the night as well, Miss Eversleigh,† the dowager directed. Grace turned in surprise. â€Å"You don't wish for me to attend to you? It's early yet.† â€Å"Nancy can do it,† she replied with a pinch of her lips. â€Å"She's an acceptable hand with buttons, and what's more, she doesn't say a word. I find that to be an exceptionally good trait in a servant.† As Grace held her tongue more often than not, she decided to take that as a compliment, rather than the rear-door insult it was meant to be. â€Å"Of course, ma'am,† she said, bobbing a demure curtsy. â€Å"I shall see you in the morning, then, with your chocolate and the newspaper.† Mr. Audley was already at the door and was holding out his hand to motion for her to precede him, so she walked out into the hall. She had no idea what the dowager was up to, giving her the rest of the evening off, but she was not going to argue further. â€Å"Nancy is her maid,† she explained to Mr. Audley once he reached her side. â€Å"I'd guessed.† â€Å"It's most odd.† She shook her head. â€Å"She – â€Å" Mr. Audley waited rather patiently for her to finish her sentence, but Grace decided the better of it. She had been going to say that the dowager hated Nancy. In fact, the dowager complained most bitterly and at painful length each time she had a day out and Nancy served as a substitute. â€Å"You were saying, Miss Eversleigh?† he murmured. She almost told him. It was strange, because she barely knew him, and furthermore, he could not possibly be interested in the trivialities of the Belgrave household. Even if he did become the duke – and the thought of it still made her somewhat sick to her stomach – well, it wasn't as if Thomas could have identified any of the housemaids. And if asked which ones his grandmother disliked, he'd surely have said, All of them. Which, Grace thought with a wry smile, was probably true. â€Å"You're smiling, Miss Eversleigh,† Mr. Audley remarked, looking very much as if he were the one with a secret. â€Å"Do tell why.† â€Å"Oh, it's nothing,† she said. â€Å"Certainly nothing that would be of interest to you.† She motioned toward the staircase at the rear of the hall. â€Å"Here, the bedchambers are this way.† â€Å"You were smiling,† he said again, falling in step beside her. For some reason that made her smile anew. â€Å"I did not say that I wasn't.† â€Å"A lady who doesn't dissemble,† he said approvingly. â€Å"I find myself liking you more with every passing minute.† Grace pursed her lips, eyeing him over her shoulder. â€Å"That does not indicate a very high opinion of women.† â€Å"My apologies. I should have said a person who does not dissemble.† He flashed her a smile that shook her to her toes. â€Å"I would never claim that men and women are interchangeable, and thank heavens for that, but in matters of truthiness, neither sex earns high marks.† She looked at him in surprise. â€Å"I don't think truthiness is a word. In fact, I'm quite certain it is not.† â€Å"No?† His eyes darted to the side. Just for a second – not even a second, but it was long enough for her to wonder if she'd embarrassed him. Which couldn't be possible. He was so amazingly glib and comfortable in his own skin. One did not need more than a day's acquaintance to realize that. And indeed, his smile grew jaunty and lopsided, and his eyes positively twinkled as he said, â€Å"Well, it should be.† â€Å"Do you often make up words?† He shrugged modestly. â€Å"I try to restrain myself.† She looked at him with considerable disbelief. â€Å"I do,† he protested. He clasped one hand over his heart, as if wounded, but his eyes were laughing. â€Å"Why is it no one ever believes me when I tell them I am a moral and upstanding gentleman, on this earth with the every intention of following every rule.† â€Å"Perhaps it is because most people make your acquaintance when you order them out of a carriage with a gun?† â€Å"True,† he acknowledged. â€Å"It does color the relationship, doesn't it?† She looked at him, at the humor lurking in his emerald eyes, and she felt her lips tickle. She wanted to laugh. She wanted to laugh the way she'd laughed when her parents were alive, when she'd had the freedom to seek out life's absurdities and the time to make merry over them. It almost felt as if something were waking up within her. It felt lovely. It felt good. She wanted to thank him, but she'd sound the veriest fool. And so she did the next best thing. She apologized. â€Å"I'm sorry,† she said, pausing at the base of the stairs. That seemed to surprise him. â€Å"You're sorry?† â€Å"I am. For†¦today.† â€Å"For kidnapping me.† He sounded amused, vaguely so. Perhaps even condescending. â€Å"I didn't mean to,† she protested. â€Å"You were in the carriage,† he pointed out. â€Å"I do believe that any court of law would brand you an accomplice.† Oh, that was more than she could take. â€Å"This would, I assume, be the same court of law that sent you to the gallows earlier that same morning for pointing a loaded gun at a duchess.† â€Å"Tsk tsk. I told you it wasn't a hanging offense.† â€Å"No?† she murmured, echoing his earlier tone precisely. â€Å"It ought to be.† â€Å"Oh, you think?† â€Å"If truthiness gets to be a word, then accosting a duchess with a gun ought to be enough to get one hanged.† â€Å"You're quick,† he said admiringly. â€Å"Thank you,† she said, then admitted, â€Å"I'm out of practice.† â€Å"Yes.† He glanced down the hall toward the drawing room, where the dowager was presumably still enthroned upon her sofa. â€Å"She does keep you rather silent, doesn't she?† â€Å"Loquaciousness is not considered becoming in a servant.† â€Å"Is that how you see yourself?† His eyes met hers, searching her so deeply she almost stepped away. â€Å"A servant?† And then she did step away. Because whatever it was he was going to find in her, she wasn't so sure she wanted to see it. â€Å"We should not loiter,† she said, motioning for him to follow her up the stairs. â€Å"The blue silk bedroom is lovely. Very comfortable, and with excellent morning light. The artwork in particular is superb. I think you will like it.† She was babbling, but he was kind enough not to remark upon it, instead saying, â€Å"I'm sure it will be an improvement over my current lodgings.† She glanced over at him with surprise. â€Å"Oh. I had assumed – † She broke off, too embarrassed to remark that she'd thought him a homeless nomad. â€Å"A life of posting inns and grassy fields,† he said with an affected sigh. â€Å"Such is the fate of a highwayman.† â€Å"Do you enjoy it?† She surprised herself, both by asking it and also by how very curious she was in the answer. He grinned. â€Å"Robbing coaches?† She nodded. â€Å"It depends on who is in the coach,† he said softly. â€Å"I very much enjoyed not robbing you.† â€Å"Not robbing me?† She turned then, and the ice, which had been cracked, was officially broken. â€Å"I didn't take a thing, did I?† he returned, all innocence. â€Å"You stole a kiss.† â€Å"That,† he said, leaning forward with great cheek, â€Å"was freely given.† â€Å"Mr. Audley†¦Ã¢â‚¬  â€Å"I do wish you'd call me Jack,† he sighed. â€Å"Mr. Audley,† she said again. â€Å"I did not – † She looked quickly about, then lowered her voice to an urgent whisper. â€Å"I did not†¦ do†¦what you said I did.† He smiled lazily. â€Å"When did ‘kiss' become such a dangerous word?† She clamped her lips together because truly there was no way she would gain the upper hand in this conversation. â€Å"Very well,† he said. â€Å"I shan't torment you.† It would have been a kind and generous statement if he hadn't followed it with: â€Å"Today.† But even then, she smiled. It was difficult not to, in his presence. They were in the upper hall now, and Grace turned toward the family apartments where he would be staying. They moved along in silence, giving her ample time to consider the gentleman beside her. She did not care what he'd said about not completing university. He was extremely intelligent, unique vocabulary notwithstanding. And there was no arguing against his charm. There was no reason he should not be gainfully employed. She could not ask him why he was robbing coaches, however. It was far too forward on so short an acquaintance. It was ironic, that. Who would have thought she'd be worried about manners and propriety with a thief? â€Å"This way,† she said, motioning for him to follow her to the left. â€Å"Who sleeps down there?† Mr. Audley asked, peering in the opposite direction. â€Å"His grace.† â€Å"Ah,† he said darkly. â€Å"His grace.† â€Å"He is a good man,† Grace said, feeling she must speak up for him. If Thomas had not behaved as he ought, it was certainly understandable. From the day of his birth, he'd been raised to be the Duke of Wyndham. And now, with the flimsiest of fate twists, he'd been informed that he might be nothing more than plain Mr. Cavendish. If Mr. Audley had had a rough day, well then, surely Thomas's was worse. â€Å"You admire the duke,† Mr. Audley stated. Grace couldn't quite tell if this was a question; she didn't think so. But either way, his tone was dry, as if he thought she was somewhat naive for doing so. â€Å"He is a good man,† she repeated firmly. â€Å"You will agree with me, once you further your acquaintance.† Mr. Audley let out an amused little puff of breath. â€Å"You sound like a servant now, starched and prim and properly loyal.† She scowled at him, but he clearly did not care, because he was already grinning and saying, â€Å"Are you going to defend the dowager next? I should like to hear you do it, because I'm most curious as to how, exactly, one would attempt such a feat.† Grace could not imagine that he might actually expect her to reply. She turned, though, so he could not see her smile. â€Å"I could not manage it myself,† he continued, â€Å"and I'm told I have a most silver tongue.† He leaned forward, as if imparting a grave secret. â€Å"It's the Irish in me.† â€Å"You're a Cavendish,† she pointed out. â€Å"Only half.† And then he added, â€Å"Thank God.† â€Å"They're not so bad.† He let out a chuckle. â€Å"They're not so bad? That's your rousing defense?† And then heaven help her, she could not think of a single good thing to say except, â€Å"The dowager would give her life for the family.† â€Å"Pity she has not done so already.† Grace shot him a startled look. â€Å"You sound just like the duke.† â€Å"Yes, I'd noticed they had a warm and loving relationship.† â€Å"Here we are,† Grace said, pushing open the door to his chamber. She stepped back then. It could not be proper for her to accompany him into his room. Five years she'd been at Belgrave, and she'd never once stepped foot inside Thomas's chambers. She might not have much in this world, but she had her self-respect, and her reputation, and she planned to keep a firm hold on both. Mr. Audley peeked in. â€Å"How very blue,† he remarked. She could not help but smile. â€Å"And silken.† â€Å"Indeed.† He stepped inside. â€Å"You're not going to join me?† â€Å"Oh, no.† â€Å"Didn't think you would. Pity. I'm going to have to loll about all on my own, rolling in all this silken blue splendor.† â€Å"The dowager was right,† Grace said with a shake of her head. â€Å"You're never serious.† â€Å"Not true. I'm quite frequently serious. It's up to you to figure out when.† He shrugged as he wandered over to the writing desk, his fingers trailing idly along the blotter until they slid off the edge and back to his side. â€Å"I find it convenient to keep people guessing.† Grace said nothing, just watched him inspect his room. She ought to go. She rather thought she wanted to go, actually; all day she'd been longing to crawl into bed and go to sleep. But she stayed. Just watching him, trying to imagine what it was like to see all of this for the first time. She had entered Belgrave Castle as a servant. He was quite possibly its master. It had to be strange. It had to be overwhelming. She didn't have the heart to tell him that this wasn't the fanciest or most ostentatious guest bedchamber. Not even close. â€Å"Excellent art,† he commented, tilting his head as he regarded a painting on the wall. She nodded, her lips parting, then closing again. â€Å"You were about to tell me it's a Rembrandt.† Her lips parted again, but this time in surprise. He hadn't even been looking at her. â€Å"Yes,† she admitted. â€Å"And this?† he asked, turning his attention to the one underneath. â€Å"Caravaggio?† She blinked. â€Å"I don't know.† â€Å"I do,† he said, in a tone that was somehow both impressed and grim. â€Å"It's a Caravaggio.† â€Å"You are a connoisseur?† she asked, and she noticed that her toes had somehow crossed the threshold of the room. Her heels were still safe and proper, resting on the corridor floor, but her toes†¦ They itched in her slippers. They longed for adventure. She longed for adventure. Mr. Audley moved to another painting – the east wall was full of them – and murmured, â€Å"I would not say that I am a connoisseur, but yes, I do like art. It's easy to read.† â€Å"To read?† Grace stepped forward. What an odd statement. He nodded. â€Å"Yes. Look here.† He pointed to a woman in what looked like a post-Renaissance work. She was seated upon a lavish chair, cushioned in dark velvet, edged with thick, twisting gold. Perhaps a throne? â€Å"Look at the way the eyes look down,† he said. â€Å"She is watching this other woman. But she is not looking at her face. She's jealous.† â€Å"No, she's not.† Grace moved to his side. â€Å"She's angry.† â€Å"Yes, of course. But she's angry because she's jealous.† â€Å"Of her?† Grace responded, pointing to the â€Å"other† woman in the corner. Her hair was the color of wheat, and she was clad in a filmy Grecian robe. It ought to have been scandalous; one of her breasts seemed poised to pop out at any moment. â€Å"I don't think so. Look at her.† She motioned to the first woman, the one on the throne. â€Å"She has everything.† â€Å"Everything material, yes. But this woman† – he motioned to the one in the Grecian robe – â€Å"has her husband.† â€Å"How can you even know she is married?† Grace squinted and leaned in, inspecting her fingers for a ring, but the brushwork was not fine enough to make out such a small detail. â€Å"Of course she is married. Look at her expression.† â€Å"I see nothing to indicate wifeliness.† He lifted a brow. â€Å"Wifeliness?† â€Å"I'm quite certain it's a word. More so than truthiness, in any case.† She frowned. â€Å"And if she is married, then where is the husband?† â€Å"Right there,† he said, touching the intricate gilt frame, just beyond the woman in the Grecian robe. â€Å"How can you possibly know that? It's beyond the edge of the canvas.† â€Å"You need only to look at her face. Her eyes. She is gazing at the man who loves her.† Grace found that intriguing. â€Å"Not at the man she loves?† â€Å"I can't tell,† he said, his head tilting slightly. They stood in silence for a moment, then he said, â€Å"There is an entire novel in this painting. One need only take the time to read it.† He was right, Grace realized, and it was unsettling, because he wasn't supposed to be so perceptive. Not him. Not the glib, jaunty highwayman who couldn't be bothered to find a proper profession. â€Å"You're in my room,† he said. She stepped back. Abruptly. â€Å"Steady now.† His arm shot out and his hand found her elbow. She couldn't scold him, not really, because she would have fallen. â€Å"Thank you,† she said softly. He didn't let go. She'd regained her balance. She was standing straight. But he didn't let go. And she did not pull away.

Essay on skin cancer. Background, treatment, and therapy

Essay on skin cancer. Background, treatment, and therapy Treatment of Skin CancerBackgroundSkin cancer is a disease in which cancer (malignant) cells are found in the outer layers of your skin. Your skin protects your body against heat, light, infection, and injury. It also stores water, fat, and vitamin D.The skin has two main layers and several kinds of cells. The top layer of skin is called the epidermis. It contains three kinds of cells: flat, scaly cells on the surface called squamous cells; round cells called basal cells; and cells called melanocytes, which give your skin its color.There are several types of cancer that start in the skin. The most common are basal cell cancer and squamous cell cancer, which are covered in this PDQ patient information statement. Skin cancer is more common in people with light colored skin who have spent a lot of time in the sunlight. Skin cancer can occur anywhere on your body, but it is most common in places that have been exposed to more sunlight, such as your face, neck, hands, and arms.Melanoma Sc ar, NovemberSkin cancer can look many different ways. The most common sign of skin cancer is a change on the skin, such as a growth or a sore that won't heal. Sometime there may be a small lump. This lump can be smooth, shiny and waxy looking, or it can be red or reddish brown. Skin cancer may also appear as a flat red spot that is rough or scaly. Not ail changes in your skin are cancer, but you should see your doctor if you notice changes in your skin.In melanoma, pigment-forming cells (called melanocytes) undergo cancerous changes and reproduce uncontrollably to form a life-threatening tumor. Melanoma is the seventh most common cancer in the United States, the deadliest form of skin cancer and...

The parable of the Cave

The parable of the Cave Plato’s parable of the cave was describing the situation of prisoners chained and made to stay in one position for a long time. A fierce fire that was burning behind them was their only source of light. Advertising We will write a custom essay sample on The parable of the Cave specifically for you for only $16.05 $11/page Learn More The chains where designed in a way that the prisoners could see nothing else apart from their own shadows that were projected to the wall by the light from the fire. After sometime, puppets were moved in front of the fire and their shadows were projected to the wall too. The prisoner mastered puppets’ images as they appeared on the wall, they could even predict the sequence of appearance of these puppets. (Chadwick 13) One day, one of the prisoners was set free from the chains and made to turn and see the fire, as well as the puppets, which he compared with the shadows he had been seeing he had been seeing. They wer e very different. Later, the freed prisoner moved out forcefully of the cave and saw the real things using the light from the sun. The sun’s light was so bright and for some time he could not see anything. He even feared looking at it, until he was well adapted to the brightness. This prisoner was astounded to see how things really looked like and then difference between the objects and their shadows. While out there, he was able to see the difference between the shadows and the reflection of objects in water. He remembered his fellow prisoners who were still in the darkness and chained in the cave. He decided to go back and save them from their confusion, but he found that the prisoners had even crowned each other for being then best in predicting the sequence of the images (Gilson, 369). He could not do what they were doing and when he tried to tell them that what they were seeing was not real, they laughed at him, and accused him of destroying his eyes when he went up th ere. Though he pitied them, they could not buy his idea of reality, the only choice he had was to leave them. Had he insisted to liberate them, he would have paid a high price that could have included him life. The fire and the puppets in the parable were signifying the unrevealed truths about reality, and the limiting aspect of this knowledge (Chadwick 325). The limited light signifies the shallow knowledge of reality that people get from politicians. The puppets are the issues that affect the life of men.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More The puppets pass in front of the fire-projecting image on the wall that signifying distorted reality. As Plato saw it, people who become enlightened are the ones who should take the leadership in society, as they will lead people towards the truth. The fire and t he puppets also signifies politics, politicians and political leadership. Aug ustine’s Confession Augustine knows that God is absolute and he is all knowing. God is also above the human beings in all aspects, and his confession he indicates and worships the power of God. Light refers to knowledge and a mind that is enlightened (Gilson 150). If God’s mind resembles absolute knowledge, then the point of contact with the human mind is like light. God reveals wisdom to human beings by shading light on their brains that they may be able to reason in the right manner. Plato was referring to the light from the sun as the genuine illumination that helped people to see the reality, and that the sun controlled the seasons. Plato clearly demonstrated that light from the sun was brighter than that which was coming from the fire. The light is unchangeable n the sense that it is absolute and complete. Least but to mention, it is in its whole form, and nothing is beyond it (Gilson 157). Even though the light is above us, it is in our mind because God allows i t to have it. Human beings cannot perceive things that are not at par with them. Confusion Descartes, in his first meditation, decided to doubt everything that he has ever believed and start seeing as false. His move was prompted by the realization of the fact that fact that everything that he knows was as his sense could perceive. Therefore, his knowledge lacked the aspect of objective truth, but remained subjective to the opinion of his senses. He started on a journey towards achieving the objective truth of the world, because he realized that his sense have been deceiving him (Saint, 100). Plato discusses the same idea in his parable of the cave, as he indicated the need to take on a journey of salvation that will help him to see the real world. This journey begins with doubting the original knowledge and developing the desire to know then reality as it is not as it is perceived by the senses (Saint 96). In conclusion, the philosophers named in this write up had a common vision of saving humanity from ignorance. They demonstrated the need for an individual to gain objective truth that will help him to have a different view of the world. They also emphasized on the need to recognize the superiority of God and the need to maintain a good relationship with him to be able to experience the truth.Advertising We will write a custom essay sample on The parable of the Cave specifically for you for only $16.05 $11/page Learn More Chadwick, Henry. Saint Augustine: Confessions. Oxford: Oxford University Press, 2008. Saint, Augustine. Confessions. Henry Chadwick, trans. New York: Oxford University Press, 1992. Chadwick, Henry. Augustine. New York: Oxford University Press, Past Masters Series, 1986. Gilson, Etienne. The Philosophy of Saint Augustine. L.E.M. Lynch, trans. London: Random House, 1960.

Introduction for lab report Iron in Soil and Coal Essay - 1

Introduction for lab report Iron in Soil and Coal - Essay Example Coal falls in the group of organic contaminants of soil. The iron concentration on in coal is limited compared to the iron in soil. As a result, the carbonaceous soils from coal mineral wastes provide an effective control for acidity in leachate. Iron appears in different forms in the soil. Its concentration in the soil can affect the drinking water due to the environmental concentrations in some parts of the world. This calls for the need for measuring the iron concentration in soil and coal. Various analytical methods are available for arsenic measurement in various environmental samples. Some of them include neuron activation, hydride generation atomic absorption and the inductively coupled plasma atomic emission spectrometry. Most of these approaches require expensive equipment to measure the iron concentration in soil. However, the Spectrophotometer is effective equipment in measuring the iron in coal and soil. The sample is placed in a hydrochloric acid solution followed by a measurement of Spectrophotometer using silver diethyldithiocarbamate which is the reagent that forms colour. From the colour outcome, the concentration of iron in the coal or soil is determined (Paolo Desogus

Case Studies Essay Example | Topics and Well Written Essays - 1500 words - 1

Case Studies - Essay Example It is understood that the recent wave of expansion that has hit the European travel market has been an application of strategic tools and techniques in order to achieve the organizational objectives of profit maximization, increased customer base and cost efficiency. According to the information presented by Page and Connell (2006: p129) the vast scope of the European travel market is such that 53% of the population residing in the continent were reportedly away on holiday with most holiday goers belonging to the western region of the continent which essentially represents the differences in incomes and savings of individuals residing in various parts of Europe. As per the guidelines set by strategic management, major tour operators in Europe have benefitted from various modes of integration in order to obtain a larger share of the overall market. Page and Connell (2006: p130) identify that due to the adoption of such practices of horizontal and vertical integration the landscape of the travel market in Europe is dominated by certain key players in the industry of which TUI AG and Thomas Cook AG are standout contenders on the list. As highlighted earlier, aspects of strategic management are pivotal to an organization’s success and this statement is also applicable within the context of major European tour operators. The tools, techniques and procedures that are involved in the assessment of a company’s internal analysis are used to define its value creating process and uncover its strategic capabilities. The implementation of these techniques consequently defines the optimal distribution of resources in an organization so that the achievement of economic advantages may guide the business towards prosperity and success (Bensoussan and Fleisher 2012). The purpose of this paper is to effectively utilize the tools of internal analysis which are, Value Chain Analysis and Balanced Scorecard with regards to the European tour operators TUI AG and Thomas C ook AG respectively. Accordingly, the concluding section of the paper examines the key aspects of the internal analysis to provide suitable suggestions and recommendations in the light of the discussion. 2. Value Chain Analysis According to Bensoussan and Fleisher (2012) the procedure which follows the implementation of a Value Chain Analysis can be described as a series of activities that are undertaken to guide products from the stage of inception till they are delivered to the final customers. Henceforth, the division of the Value Chain Analysis is based on the categories of primary activities and support activities which must be initiated for the achievement of various organizational objectives. This section of the paper focuses on the Value Chain Analysis for TUI AG on the basis of the aforementioned categories. The primary activities of the business can be examined on the basis of several categories that are classified as inbound logistics, operations, outbound logistics, mark eting and sales and service. The inbound logistics of TUI AG include: aircrafts, hotels, cruise ships and cruise liners. Accordingly, the operations of the business can be defined under the categories of tourism, travel and hospitality services. Outbound logistics of TUI AG are highly extensive which reflects the vast scope of its global operations, infrastructures comprising of the outbound facilities are travel agencies, airlines, retail stores, high street